Online video rental services are becoming very popular around the world, and affecting the way that we consume media in the 21st century. Along with video streaming, online video rental (Fairy Film) is one of the technologies that is transforming the modern living room and influencing the convergence of TV and Internet services. Online video rental is a process where customers select DVDs, Blu-Ray discs, and VCDs through a website, which are then posted to their physical address in the mail. It is in many ways an extension of the services that are offered in standard local video rental stores, although there are many benefits associated with a larger range of products and a lower price of rental.

Most companies who operate in the online video rental industry use a similar business model to each other, with customers asked to join a particular service and create a list of titles that they want to watch. Most companies have both searching and browsing features, so that customers can find titles easily through random browsing or detailed searching. When a customer has filled out a list of titles that they wish to rent or come across a movie through browsing, it will then be sent out to them in the mail. Customers are normally limited with regard to how many titles they can rent at any one time, with some companies also having monthly limits. Video games and music are also available through some services, although not all online rental websites offer this service.

There are a number of advantages for customers who use online video rental services, including a much greater range of movie titles and lower prices. People spend more and more time online every day, and it is often easier to organise rentals on the Internet than having to visit a store in person. Online video rental is a great example of how a number of services are converging on the Internet, with benefits for customers and businesses alike. There are a number of different video rental plans available for people to choose from, including unlimited, limited, package, pay-as-you-go, and seasonal rentals. While video streaming is taking over in some parts of the world, online video rental is likely to keep flourishing for many years to come.